Privacy, Cookies & Terms

Last updated: 20 September 2026

01Privacy notice

This notice explains what personal information Sequence collects through this website, why, and what your rights are. Sequence is committed to handling personal data lawfully, fairly and transparently, consistent with the Data Protection (Jersey) Law 2018 and equivalent UK/EU data-protection principles.

Who is responsible for your data

Sequence is the trading name of Sequence Advisory Limited (in formation). Until the company is incorporated, the data controller for this website is Paul Soares, Jersey, Channel Islands; the company will be the data controller once incorporated. Contact: hello@sequenceadvisory.com.

What we collect

We only collect the information you choose to give us:

• Diagnostic submissions — if you complete a diagnostic and request a report or a conversation, we collect the name, firm and email you enter, together with the answers/score you generated.
• Anonymous benchmark data (optional, opt-in) — if, and only if, you tick the box to contribute, we retain your diagnostic answers and score alone — the numeric ratings, the diagnostic type, and the date — to build an aggregate benchmark that lets future firms compare against a real population. This contribution carries no name, no firm, no email and nothing else identifying; it cannot be traced back to you or your firm. It is never sold, and is used only to produce anonymised, aggregate statistics. You can use every part of this site, including requesting a report, without contributing.
• Direct contact — if you email us, we hold the contents of that correspondence.

We do not use advertising, behavioural tracking, or analytics that profile you, and we do not buy or sell personal data.

Why we use it, and our lawful basis

We use your information solely to respond to your enquiry, prepare any report you request, and communicate with you about it. Our lawful basis is your consent (which you give by submitting the form) and our legitimate interest in responding to business enquiries. You can withdraw consent at any time by emailing us.

Who processes it (our providers)

To run this website and receive enquiries we use a small number of reputable service providers who process data on our behalf:

• Netlify — website hosting and secure form submissions.
• Cloudflare — domain, DNS and email routing.
• Apple iCloud — the mailbox our email is delivered to.

Each maintains its own security and data-protection measures. Data may be processed outside Jersey (for example in the UK, EU or US) under these providers' standard safeguards.

How long we keep it

We keep enquiry data only as long as needed to deal with your enquiry and any resulting engagement, and no longer than reasonably necessary. You may ask us to delete it sooner.

Your rights

You have the right to access the personal data we hold about you, to have it corrected or deleted, to restrict or object to its use, and to data portability. To exercise any of these, email hello@sequenceadvisory.com. You also have the right to complain to the Jersey Office of the Information Commissioner (JOIC).

02Cookie notice

This website is deliberately light on cookies. We do not use advertising cookies, cross-site trackers, or third-party analytics that profile visitors.

What is (and isn't) set

• No tracking or advertising cookies are used.
• The interactive diagnostics may use your browser's local storage on your own device to remember your answers during a session and to generate a reference number. This never leaves your device and is not shared.
• Our hosting and security providers (Netlify, Cloudflare) may set essential technical cookies required to deliver the site securely and prevent abuse. These are strictly necessary for the site to function.

Because we set no non-essential tracking cookies, there is nothing to opt out of beyond the strictly necessary technical cookies your browser needs to load the site. You can clear or block cookies in your browser settings at any time.

03Terms of use

By using this website you agree to these terms.

Purpose and no advice

This website, its diagnostics, and any report generated are provided for general information and initial discussion only. They are indicative, based on self-reported inputs, and do not constitute legal, regulatory, investment, tax, audit or other professional advice. No advisory or professional relationship is created by using this site; any engagement arises only under a separate written agreement.

No warranty

The site and its tools are provided "as is". While we take care to make them accurate and useful, we do not warrant that they are error-free, uninterrupted, or fit for any particular purpose. You rely on any output at your own discretion.

Limitation of liability

To the fullest extent permitted by law, Sequence will not be liable for any loss or damage arising from use of this website or reliance on its content or tools.

Intellectual property

The content, method, instruments and design of this site are the intellectual property of Paul Soares. You may read and share links to it, but may not reproduce or republish substantial parts without permission.

External links

Links to third-party sites (for example LinkedIn articles) are provided for convenience; we are not responsible for their content.

Governing law

These terms are governed by the laws of Jersey, Channel Islands.

04Contact

For any question about privacy, cookies, terms, or to exercise your data rights, contact:
Sequence · hello@sequenceadvisory.com

These policies are templates provided in good faith to reflect how this website operates; they are not legal advice. Sequence recommends independent review before reliance. © 2026 Paul Soares. Sequence is the trading name of Sequence Advisory Limited (in formation).